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Special Coverage of Apple’s Live Event

Last updated on March 31, 2019

Stay Tuned for LIVE Updates!

Beginning at 12 PM CST today, The Doherty Files will have live coverage of Apple’s live announcement events. 

This is an ongoing story. Please refresh the page for the latest news.

LIVE Updates

01:48 PM CST


The Apple Event has officially ended. Press Coverage begins now.

01:38 PM CST


Apple TV + is a streaming service with many Apple Original content. Everything is downloadable. Starting this fall, everything will become available. As of now, no pricing details have been identified.

01:28 PM CST


Steven Spielberg is live now on the stage talking about the future of Apple TV+ and his next show. Jennifer Anniston and Reese Witherspoon are announcing a new show called “The Morning Show” about news shows in the morning. Steve Carell is also on the stage right now. Many other stars are joining in live to talk about their new shows on Apple TV+. Did not think I’d be seeing Big Bird or Oprah at the Apple Event today… or today at all for that matter, but I did.

01:20 PM CST


Steven Spielberg is live now on the stage talking about the future of Apple TV+ and his next show. Jennifer Anniston and Reese Witherspoon are announcing a new show called “The Morning Show” about news shows in the morning. Steve Carell is also on the stage right now. Many other stars are joining in live to talk about their new shows in Apple TV+

01:17 PM CST


Steven Spielberg is live now on the stage talking about the future of Apple TV+ and his next show. Jennifer Anniston and Reese Witherspoon are announcing a new show called “The Morning Show” about news shows in the morning. Steve Carell is also on the stage right now.

01:06 PM CST


Apple announced a new service called Apple TV +. A video has been played with directors and actors detailing the amount of time and effort that goes into making a film.

12:58 PM CST


Apple announced a service called Apple TV Channels where you get your personally selected channels, and pay for them accordingly within one service. The Apple TV App is coming to The Mac and will be released on both iOS and MacOS via a software update in May. A modified version of the Apple TV app will be available on Amazon Fire TV, Roku, and other TV brands.

12:58 PM CST


Apple announced a service called Apple TV Channels where you get your personally selected channels, and pay for them accordingly within one service. Based off of your pre-existing subscriptions to services like Netflix and Hulu, Apple will curate content for you and allow you to play movies and TV shows within the actual app.

12:54 PM CST


Apple announced a service called Apple TV Channels where you get your personally selected channels, and pay for them accordingly within one service. Details to come.

Apple announced a service called Apple Arcade: a gaming subscription service. In the service, users will get more than 100 games that are exclusive to iOS. “Arcade” will have a dedicated tab on The App Store; all games on Apple Arcade are available offline; no internet required. The Arcade is available worldwide in the fall. Pricing and other details to come later.

12:51 PM CST


12:38 PM CST


Apple Card is coming soon both in Titanium and in App form.


12:35 PM CST


Apple Card is associated with Goldman Sachs and Master Card, a presumably interesting fork in the road for investors.

12:34 PM CST


Apple Card has a budget UI where you can understand the budget and interest rates that go along with a proposed spending plan. This means the phone can calculate interest rates in real time with the goal of helping you save money. Apple says there are no late fees with the card.

12:31 PM CST


Apple announces that you get “daily cash” right away instead of the “unclear” rewwards program many credit card companies offer. VP Bailey says this is “real cash” that you get to use anytime/anywhere.

12:29 PM CST


Apple announced a new service called Apple Card as an extension of Apple Pay. Jennifer Bailey, VP of Apple Pay says you can sign up for your Apple Card with no fees or lengthy wait times. A key feature with this new addition is that it is always with you in addition to easily keeping track of your due times and other info.

12:24 PM CST


Among rising stars, papers like The Wall Street Journal and Los Angeles Times are joining the prominent newspapers in Apple News+

12:21 PM CST


Apple News+ is going to act as a premium service for Apple news but focus specifically on magazines. Apple says if you were to buy the actual contents Apple News+ individually, it will cost more than $8000.

Apple News debuts TODAY and a free month precedes with an additional monthly charge of $9.99

12:15 PM CST


Apple News+ is going to act as a premium service for Apple news but focus specifically on magazines. A UI demonstration is being shown live via video.

12:11 PM CST


Apple is playing a video about journalistic integrity and Apple, particularly in relation to photography. In a commercial, Apple outlines the UI of their now application they’re calling Apple News+

12:00 PM CST


Apple’s “show time” event has officially started. Details to come on The Doherty Files.

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Before the event…

Among many things, the Apple event is expected to announce a new subscription-based video service (similar to Netflix and Hulu), a potential debut of Apple’s new original TV series catalog, and so much more.

One of the additional announcements that techies are looking out for is the development of Texture. Texture is a subscription-based magazine service which Apple bought for at least $50 million; we know this because the investors put more than $50 million collectively into the startup and disclosed within the publiclly available terms is a guarentee they will get their money back.

My prediction is that Apple will rebrand this as something to the likes of Apple News Magazines service. Analysts predict the service to be a monthly service where subscribers will receive many magazines and even a selection of full-print newspapers.

Leo Laporte of This Week in Tech is reporting that The Wall Street Journal, The New York Times, and The Washington Post are among the many newspapers likely to join this service. As there is already an Apple News application that comes with every iPhone, iPad, and Mac, this potential announcement will add to Apple’s diversifying digital collection but will enlist full newspapers this time around.

Stay Tuned for LIVE Updates!

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Jay Doherty, Jr. 2019. All rights reserved.